Ford Planning to Spread Mustang Appeal


For over 54 years, Ford has created 10 million different vehicles, some of which were highly popular and some of which weren’t. However, the Mustang seems to be one of the most popular options and one of Ford’s nameplates. The Ford brand has desired to stand for emotional designs that are bold and bring passion to their customers, and for the most part, they haven’t failed.

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While many of their cars tend to lack that prestige or the admiration that they hope to create, the Mustang has always been that one vehicle that everyone seems to love and want. After the Fusion sedans disappear from the showrooms early in the next decade, the Mustang stands to be one of the last cars they make. Most of Ford’s current and future lineup includes utility vehicles (SUVs) and pickup trucks.

Revamped SUV/Crossover

Because the Ford brand is always looking for ways to get people interested and keep them hooked on the brand, they have decided to try and recreate the Mustang magic. In the next few years, you can expect some SUVs and crossovers to have similarities with the Mustang. One vehicle, which hasn’t been named yet, was heavily designed based on the Mustang. This new vehicle is a battery-electric crossover. While Ford has floated a name for it – Mach 1 – the after-production name is likely to be much different.

Ford vehicle creators know that their customers have a particular image of them. They want vehicles in the showroom that draw people in and make them want to buy. The Mustang does that for them, and their goal is for the Mach 1 to be a crossover version.

Best Seller

Since 2014 when the Mustang got a new redesign, it has been the top-selling sports coup vehicle in the United States. Ford also began selling it globally in 2015, and it’s now in over 140 markets, including Australia, China, and Germany.

Many aficionados of the Mustang hoped that the famous brand would get a redesign in 2020, but the CEO, Jim Hackett, has reportedly pushed back the redesign until 2021. While the Mustang now rides on a rear-wheel-drive system that is exclusive to the vehicle, it could be moving to one of five new architectures. Many are speculating that it would use similar all-wheel-drive or rear-wheel-drive uni body underpinnings, such as those found on the Lincoln Aviator and the Ford Explorer.

If that happens, Ford could build an all-wheel-drive pony car that handled better in the winter weather, also allowing it to compete with the Dodge Challenger’s all-wheel-drive system that came out in 2017.

Hybrids and Power

The company has amazingly decided to roll out the first-ever Mustang hybrid, which is set to arrive in showrooms in 2020. While members of the engineering team for Mustang haven’t said much about this next-generation vehicle, they have said that the move to a new modular architecture design isn’t likely to affect their creativity and designing abilities. It’s still going to be a well-proportioned vehicle, just with more flexibility to create and implement new things.

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Ford Planning to Spread Mustang Appeal

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