On Wednesday, Ford purchased Spin, a scooter company, to expand mobility services for the US automaker. The automaker claimed that the landscape of mobility is changing in the United States, which was the sole reasoning behind the purchase. Spin operated dock-less electrical scooters in 13 campuses and cities across the United States. Ford claimed that Spin was always committed to working with city officials and regulators to launch their service. Apparently, this statement is being seen as a dig to rival companies like Spin, such as Bird, who recently got into legal trouble because they launched their service without telling city officials. Spin also shares all its data with the city officials to reduce congestion and improve its services.
The recent purchase from Ford comes after the founded their Ford X division. This team is part of the Ford Smart Mobility feature, and it has been studying scooter sharing services to better understand deployment approaches. Ford X also recently partnered with Purdue University to help launch its Jelly scooter product for trial periods.
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Spin is one of a handful of companies that are trying to change the tides within the mobility sector. Earlier in the year, Lyft launched a scooter service of its own before its rival Uber. Since then, Lyft has delivered more scooters to places called opportunity zones where public transportation isn’t available or accessible to everyone.
Like its rivals, Spin scooters are $1 to rent with a charge of 15 cents each minute afterward. Ford claims that research showed most trips in the United States take about three miles or less, making their acquisition of Spin more attractive.