Jeep is planning to jump on the bandwagon for a three-month pilot for subscription and car-sharing service. Tim Kuniskis, the North American market-head for the brand, reported last week that both pilots are likely to start in Boston on a trial basis at the end of January.
How the Subscription Works
The subscription service is separate and is going to be a pilot partnership between Avis and FCA. Jeep plans to offer a three-month subscription to any Jeep owners, allowing them to swap out for other vehicles, such as a Dodge Challenger or a Ram pickup. FCA chose to use Avis for their partnership in hopes that it could reduce vehicle depreciation for dealers and consumers.
Any participants of the subscription service can swap vehicles (cars, SUVs, and trucks) up to six times during this 90-day period. The first two swaps include delivery. After that, the subscriber is required to pick up their different vehicle using whatever means they can find.
It’s a mixed bag of avenues and services, which was the plan from the beginning, claimed Kuniskis. The goal is to put out a few feelers to see what customers desire and what they don’t like, allowing the automaker to pursue a variety of options. During the pilot program, only the first 100 Jeep owners to sign up are going to be chosen.